FNV wanted to get more attention for their campaigns. It had to be innovative, but with a small budget.

objective >>


We made a strategy involving viral video's. All the video's involved a shock effect and something that got destroyed with a crane or a monster truck.

approach >>


The video's were a big success, one video went viral getting more than a million views and reaching international media like The Sun and Bild.

The Monster truck video got not as many views, but is still fun to watch.

result >>


The FNV (Federation of Dutch Trade Unions) is the largest trade union in the Netherlands. Are you working, looking for a job, do you have a benefit or are you retired? Then they are here with you before you. With more than 1 million members they are strong together.