FNV wanted to get more attention for their campaigns. It had to be innovative, but with a small budget.
We made a strategy involving viral video's. All the video's involved a shock effect and something that got destroyed with a crane or a monster truck.
The video's were a big success, one video went viral getting more than a million views and reaching international media like The Sun and Bild.
The Monster truck video got not as many views, but is still fun to watch.
The FNV (Federation of Dutch Trade Unions) is the largest trade union in the Netherlands. Are you working, looking for a job, do you have a benefit or are you retired? Then they are here with you before you. With more than 1 million members they are strong together.