ABN AMRO needed more innovation, collaboration and dialogue. Traditional ways of working didn't deliver. New ways of working had to be developed and implemented. Use of new platforms were adopted by employees and management. Easy sharing of content and information was one of the focus points, followed by cultural change.
First analyse the community, find what business needs are at the core of daily work. Than we had to find partners and sponsors for the change. Followed by implementation and introduction of new platforms.
After a campaign with viral video's by senior management, adaptation went rapidly. Collaboration software is now at the core of the daily business of all employees.
ABN AMRO serves retail, private and corporate banking clients with a primary focus on the Netherlands and with selective operations internationally. In the Netherlands, clients are offered a comprehensive and full range of products and services through omni-channel distribution including advanced mobile application and internet banking. Internationally, they are active in areas in which they have substantial expertise.